When did you start Socially Savvy Cambridge?

I've always loved creativity and always had my camera out when I was younger, so I always knew I wanted to do something creative. I thought I wanted to be a director, so studied Film and TV at University. I didn’t love the course, so thought about just starting work. I got an internship in the creative team at a local marketing agency which ended up with them offering me a full-time position which I took. I learnt loads of new skills such a graphic design, working with the strategy team, and I was able to use and enhance my photography and video skills. In August this year, I was itching to start my own business, so it was time for me to move on. A couple of months before, I had taken over the Instagram account for a local beauty salon, as the previous person who was in charge of it posted bad quality photos, spelling mistakes and ultimately made the salon look bad. I thought: hang on, I could do this for more people. After a bit of a Google, I realised that there’s a gap for that in Cambridge. I figured I could combine my writing skills and photography/videography skills and create a strong online presence for local businesses, so decided to take a risk and give it a go, and start my own business.

What inspired you to start Socially Savvy Cambridge?

I've always been the one to help parents or other family members with anything techy or digital. I’m the youngest cousin by almost 10 years, so I’ve been the only one in the family to grow up with the internet for my entire life. It’s always been everyday for me, so I understand how it works and how people interact online I really enjoy helping others to get the best out of the internet, because although it can be a scary place, it’s such a fantastic tool to connect with people. Especially as a modern business, it's so important to be connected with your audience and keep them updated with offers, promotions, events. It's an instant, eco-friendly and cost effective way of marketing, and I want to help others take advantage of that.

What do you actually do?

I help local businesses run their social media platforms. I start by creating a strategy, then offer everything from creating content, posting curated content, engaging with audiences online and creating targeted ads. When meeting with potential clients, I'm very honest and highlight which package or services I think would add the most value to their business/brand. I also try to take in as much information as I can from them so that I can ensure that I get the tone and personality of the brand just right. I also offer other creative services such as photography, filming, web design and design services for corporate materials (PPT templates, whitepaper layouts etc.)

What should my social strategy be?

Your main goal is to use social media posts to grab people’s attention, then guide them off of social media onto your website or into your store to make a purchase.

Posting blindly without defined purpose and expecting to gain massive amounts of new sales simply won’t work, and frankly, it’s a waste of everyone’s valuable time. Putting goals in place lets us know what posts are working the best so that we can adapt the kind of content we produce.

These goals aren’t necessarily going to be focused on ROI, and nor should they be.

Social media marketing is more about engaging with your audience, boosting your brand’s reputation, increasing word of mouth and keeping your brand front of mind when the customer is thinking of making a purchase. It’s also about providing your customers and prospects with useful information and solutions to their problems, and regular, consistent posting lets your audience know that you are committed to listening to them and keeping up to date.

Why should I use Socially Savvy Cambridge and not a bigger maketing agency?

I can provide a very personalised service with honesty and open communication as main values. I really want to understand your business and promote it online in the best possible light with carefully crafted posts, not just a factory operation. I also believe that the value for money for the services I provide is higher than that of a big marketing agency if you are a small business. I do everything I believe will add the most value to your business with the added extras of technical support as and when needed, bespoke photography and graphics, signs to put up in store telling people to follow on social media and custom monthly analytics reports.

Who do you work with?

I work with local independents in Cambridge and surrounding areas, though I do have a lovely client in Greenwich, so definitely not limited to Cambridge!

I typically work with business owners who understand that they need social media and know that it’s important, but don’t entirely know how to use it effectively or don’t have the time to use it regularly and consistently. My clients are the businesses that are small enough to be the gorgeous independents you find in the city (not chains), but just big enough that they do have a marketing budget, are keen to stay up to date and build a strong online presence and want to connect with their audience.

Is it a good idea to buy followers and likes?

I will never advise that you purchase any followers or likes. You get what you pay for: a number. These followers won’t like your posts and they won’t leave comments. What’s more, you run the risk of getting caught. Even if you have genuine fans, anyone taking a close look at your follower list can spot the fake, inactive accounts.

When you take shortcuts, you put your brand integrity at risk. If your real customers find out that you buy Instagram followers, can you expect them to trust you?

Imagine if you hired a social media influencer to help promote one of your business’ products. After not seeing any results, you take a closer look at the influencer’s profile and discovered the majority of what you thought were dedicated fans are really bots. Would you ever want to work with that person again? Of course not.

What’s more valuable to your business: having 10,000 fake followers or 100 real followers who comment on your posts and potentially share them with their own networks and who may actually buy from you?

There are more important things to track than the number of followers you have. Click-throughs and engagement (Likes and comments) are two big ones.

Frequently Asked Questions

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