When did you start Socially Savvy Cambridge?
What inspired you to start Socially Savvy Cambridge?
What do you actually do?
What should my social strategy be?
Your main goal is to use social media posts to grab people’s attention, then guide them off of social media onto your website or into your store to make a purchase.
Posting blindly without defined purpose and expecting to gain massive amounts of new sales simply won’t work, and frankly, it’s a waste of everyone’s valuable time. Putting goals in place lets us know what posts are working the best so that we can adapt the kind of content we produce.
These goals aren’t necessarily going to be focused on ROI, and nor should they be.
Social media marketing is more about engaging with your audience, boosting your brand’s reputation, increasing word of mouth and keeping your brand front of mind when the customer is thinking of making a purchase. It’s also about providing your customers and prospects with useful information and solutions to their problems, and regular, consistent posting lets your audience know that you are committed to listening to them and keeping up to date.
Why should I use Socially Savvy Cambridge and not a bigger maketing agency?
I can provide a very personalised service with honesty and open communication as main values. I really want to understand your business and promote it online in the best possible light with carefully crafted posts, not just a factory operation.
Who do you work with?
I work with local independents in Cambridge and surrounding areas, though I do have a lovely client in Greenwich, so definitely not limited to Cambridge!
I typically work with business owners who understand that they need social media and know that it’s important, but don’t entirely know how to use it effectively or don’t have the time to use it regularly and consistently. My clients are the businesses that are small enough to be the gorgeous independents you find in the city (not chains), but just big enough that they do have a marketing budget, are keen to stay up to date and build a strong online presence and want to connect with their audience.
Is it a good idea to buy followers and likes?
I will never advise that you purchase any followers or likes. You get what you pay for: a number. These followers won’t like your posts and they won’t leave comments. What’s more, you run the risk of getting caught. Even if you have genuine fans, anyone taking a close look at your follower list can spot the fake, inactive accounts.
When you take shortcuts, you put your brand integrity at risk. If your real customers find out that you buy Instagram followers, can you expect them to trust you?
Imagine if you hired a social media influencer to help promote one of your business’ products. After not seeing any results, you take a closer look at the influencer’s profile and discovered the majority of what you thought were dedicated fans are really bots. Would you ever want to work with that person again? Of course not.
What’s more valuable to your business: having 10,000 fake followers or 100 real followers who comment on your posts and potentially share them with their own networks and who may actually buy from you?
There are more important things to track than the number of followers you have. Click-throughs and engagement (Likes and comments) are two big ones.